Having a social media following is good, but don’t make it the core of your work. It serves a certain purpose but that’s all. Ensure you focus on grassroots Dawah, engaging with people in your local community on a personal level, assisting them in every way possible.
This is what the Sunnah teaches us and how true brotherhood will be created, strengthening the Ummah in communal obedience to Allah. Believe me, the bonds of brotherhood that are created solely for the sake of Allah, are the strongest. Jummah Mubarak